Are you giving away $100 or $200 or more on every car, every month, to include a short term “warranty” or “Certified program” from an aftermarket warranty company? (And paying NC VSC taxes on it too??) These short term programs are huge profit centers for aftermarket warranty companies.
For a dealership selling 30 or 40 cars a month, that’s at least $3,000 and up to $8,000 a month of cash out the door – that’s $36,000 to $96,000 in one year. Even after paying for some covered repairs, that’s quite a budget for some posters, banners, stickers and advertising materials!
If you have a service center of your own, or a good relationship with one nearby, there is a much, much better way:
A Dealer Owned Limited Warranty or Certified Program.
With a dealer owned program you keep all the money and ultimately decide how to resolve each claim. That means a huge positive shift in cash flow, no time wasting phone calls and battles with a warranty company and no aggravation (for you or your customer) when it comes to a covered claim or a goodwill repair. And that means happier customers and selling more cars, which is what you were trying to accomplish in the first place!
Ready to learn more about how this works? Call or E-Mail me anytime.
Visit FNI’s Website